Streameye Powered Dynamic Ads
Client: Paddy Power Betfair | Our Solution: Process Optimisation
Our client in a nutshell
PaddyPower Betfair (PPB) is a global leading sport, betting and gaming operator. It operates four sports betting and gaming brands (Paddy Power, Betfair, Sportsbet, TVG) which brings “excitement to life” for 5 million customers worldwide. Being a market leader in an extremely competitive industry, our partner has had ever increasing demand of high quality digital assets, delivered on tight deadlines.
Chromeye has played a vital role in providing innovative solutions to enable Paddy Power Betfair marketing to react with zero lead time to continuously changing requirements.
The Challenge
The main challenge introduced by our client was the need to react quickly to ever changing conditions of their promotions. We needed to find a way to significantly cut even the quickest of turnaround times for delivery of finished assets that adhere to their brand guidelines. The ultimate solution was to increase the bandwidth of production supply and eliminate any bottlenecks.
Are you looking for successful ways to optimise your online promotions?
Read how Chromeye activated the global operations of Betfair by scaling the processes around the creation and trafficking of ads with our dynamic ads content manager Streameye.
The Solution
Our approach was to utilise our dynamic ads content manager Streameye and develop series of HTML5 templates that could be used directly by Paddy Power Betfair’s display teams to rapidly generate and traffic ads. Once trafficked, our tool allowed PPB teams to update ads on the fly with new content propagating around the globe within minutes. Subsequently, we also designed and developed a series of banner builder modules inside Streameye that allow our client’s marketing to directly produce their social, CRM and onsite inventory of graphics.
By optimising the production processes, PPB creative team and ours were able to spend more time on creation and further enriching the quality and variety of produced material.
The Results
- Helping Paddy Power Betfair`s display teams to be self-sustaining and run their acquisition campaigns with minimum effort.
- Minimising lead times for project briefing and production turnaround, while being financially efficient through process optimisation and competitive rates.
- Creating banner makers powered by Streameye 5 to give Paddy Power Betfair the ability to generate their promotional content themselves and to update it dynamically, whenever the market demanded.
- Successfully covering all promotions throughout the busiest seasons – Cheltenham & Grand National, UEFA Champions league, FIFA World Cup, UEFA Euro, Tennis Grand Slams and other global sport events.
As a conclusion, we are proud to announce that Chromeye is Paddy Power Betfair`s preferred technology partner and agency of choice for digital marketing assets.